In a good economy, smart business owners know that a benefits package needs to fan a candidate’s excitement for joining the team. Serving up the usual can do just the opposite, driving a strong potential employee into the hands of a competitor. A diverse team will have a diverse set of needs, so choosing benefits that match can identify your business as one that doesn’t just compensate talented individuals, but cares for them as well. And remember, a financial professional can help ensure that you pick benefits with the most value for your business.

Dental benefits

83% of US workers say their oral health is very important to them while nearly a third of US workers (30%) say the COVID-19 made them value their dental coverage even more.¹ Appreciation for dental benefits increased for many Americans as a result of the pandemic. Recognizing this, most employers who plan to change dental benefits plan to increase them.¹  Dental care is at least an annual expense for most people, and a young, healthy person may see their dentist more often than their doctor. Some group dental plans even offer ancillary perks like college tuition benefits (to retain or gift), meaning they can serve a range of needs in a single plan. Your diverse team members will appreciate the flexibility.

Help with financial priorities

Different generations have different priorities and timelines to follow. Younger generations are passionate about saving money, but don’t always know where to begin. Having a job, even a good job, doesn’t mean they’re not living month-to-month. Other generations worry about retirement planning. This kind of anxiety is not good for morale or productivity. Offering access to a financial professional can give employees much-needed knowledge about how to manage the money they’re earning.

Income protection

Income protection, also known as disability benefits, can be a powerful way of helping your employees feel confident and motivated. Often, employees don’t realize that protecting their income is key to their financial health, and they may not be aware that employers can provide income protection beyond their paychecks. Offering this protection, beyond the group minimums, can be a strong incentive to stay at a company, especially as a worker ages and the risk of long-term illness increases.

Wellness programs

A busy work life often makes it hard to live a balanced lifestyle. Long hours can make it harder to get to the gym or cook healthy food. Employees will appreciate a company that offers a helping hand in their quest for health, whether it’s a smoking cessation program or a benefits package that rewards them for hitting their step goals.

Student loan assistance

Amid rising education costs, it’s common to find employees who are struggling to pay off student loans. Since a distracted employee is a less productive employee, alleviating these kinds of worries can even benefit your bottom line. A benefits package that matches employees’ monthly loan payments, or pays a fixed sum each month, is immensely attractive to young professionals who are looking for a way out of debt as well as a great company to work with.

Generous parental leave

The United States is the only industrialized, modernized country that does not have a paid family medical leave program in place.² A more generous, family-focused, “European-style” leave policy can signal that you’re a forward-looking, egalitarian workplace. Parents who get paid leave are more likely to continue their careers, allowing you to continue reaping the benefits of their experience and training.

Transit passes and gas cards

Commuting can be an expensive and time-consuming way to start your day. You can’t shorten the trip, but you can reduce the expense by including a pre-tax transit or gas payment card in your benefits package. For many employees, the goodwill you’ll create is at least as refreshing as a cup of coffee!

Tax assistance

Taxes are inescapable, but filling out all the paperwork yourself is still optional. Access to — or a discount on — tax preparation is a benefit that will be worth its weight in gold to many employees. They can use the benefit directly every April, and you can leverage a tax assistance benefit as an opportunity to educate them on the other tax-advantaged programs your company may offer.

Whether you are considering starting, expanding, or redesigning a benefits program, a financial professional can help you create a program to meet the needs of your diverse team. While not every benefit listed here is appropriate or affordable for every business, even adding one or two can make your company a more attractive workplace.

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Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation.

2022-144639 Exp. 10/24